Sam specialises in performance-based comedy. A background in theatre taught him how to work with actors and subsequently he was awarded the Ian Ritchie Prize for Young Theatre Directors.

His first short film, Book Cover, won the National Student Television Award for Fiction and a Royal Television Society Award. Two more shorts followed, The Unsteady Chough with Terry Jones and The 10th Man, an Ealing-style comedy starring Warren Mitchell, Andrew Sachs and Steven Berkoff. It was produced by Steve Coogan and Henry Normal at Baby Cow, with whom Sam now works regularly. Stuck, a half-hour BBC comedy about two ad execs caught in traffic, went out in Spring ‘07 and most recently the road-trip, Where Are The Joneses?, broadcast online in 5-minute episodes. The Guardian said it was “better than any current TV sit-com” and it won IVCA and OMMA awards this year.

Since joining Bare, Sam has directed spots for VW, Maltesers, EMAP and Nivea