A diverse and eclectic director whose work portrays a wide range of talents; Joakim loves story-telling, but strives for a unique look for each commercial. His major campaigns include Stella Artois, Vodaphone, Electrolux, Volkswagen, Fiat, Miller Genuine Draft, Yellow Pages and Baci.  Recent work for Friends anti-bullying campaign picked up the top award in Scandinavia. Most recently, Joakim has shot a campaign for Persil and continues to develop a strong reputation for great casting and work featuring kids.