Fresh to the UK, Swedish director Daniel, got his first real taste for directing while attending film school in Los Angeles.

He remained in the US for four years, combining his film school studies with working in the film industry as an assistant director and assistant editor on a variety of projects.

A return to his homeland invited work as producer on commercials and pop promos offering invaluable experience with many directors, brands and bands.

However, the desire to direct became too much to suppress and Daniel began directing in 2002 starting in pop promos and moving into commercials just 4 years ago.

Today, despite being in the relative infancy of his commercial career, Daniel has quickly built a reputation of being a strong visual director with a great interest in combining storytelling with visual effects.